I’m a video marketing and content specialist with over 15 years’ experience creating organic video and digital content that informs, engages and gets people to take notice.

My background is in the musical instrument industry, where I’ve led video and content strategy around major campaigns and product launches involving brands including Yamaha, Korg, Roland, Kawai and Casio.

My work has reached millions of viewers, built substantial organic audiences and helped establish an industry-leading digital presence within a specialist market.

I specialise in understanding audiences, finding the story or message that matters, and turning specialist subjects into clear, engaging content people actually want to watch.

I combine strategic thinking with hands-on creative experience across concepts, scripting, storyboarding, production direction, presenting, editing and YouTube strategy.

Today, I bring that experience to businesses, charities and organisations that have something important to communicate and want to do it better through video.